Selling smarter: Thrasio publishes a popular 50-page ebook for ecommerce entrepreneurs

PROJECT OVERVIEW: With more than 200 brands in its portfolio, ecommerce aggregator Thrasio needed a way to stand out in an increasingly competitive buyers’ market. We tapped seven of Thrasio’s own experts in supply chain, intellectual property, and brand management to teach business owners how to increase the value of their companies.

As project owner, I wrote, edited, interviewed, and worked with design to produce the 50-page book, which involved a platoon of freelancers and more than 25 stakeholders.

Promotional activations included paid, social, email, events, and partner marketing. The results? 1,200 downloads at last count with nearly 10% of those from highly qualified leads.