Interactive magazine Sell-Bent proves why product quality (really) counts in ecommerce

PROJECT OVERVIEW: When Thrasio needed to shift its brand messaging, the storytelling needed to shift, too. The result was Sell-Bent, an interactive digital magazine built in Wordpress.

Our goal? Grow brand equity and grow HQLs by providing content with real value to our the brand and the target audience: FBA entrepreneurs.

The four-part magazine uses service journalism, video storytelling, reader polling, and interactive features to drive interest.

Heat mapping, time on page, engagement buttons, and an opportunity to provide feedback gave us the metrics we needed to create future issues.