A Fortune 50 bank puts its fintech thought leaders front and center in this content marketing project

PROJECT OVERVIEW: A partnership with Vancouver-based creative agency Aha, Inc. brought a B2B demand-gen content project to life for a Fortune 50 banking client.

I interviewed 20 subject matter experts, including C-suite executives, ghost wrote their bylined articles, and oversaw every stage of the editorial process. Understanding the challenges businesses face during digital transformation, the fintech landscape, and the changing roles of top executives were critical to the project.

The result was the successful on-time production of 40-plus pieces of content for prospective middle-market clients.